The Dutch Postcode Lottery, the BankGiro Lottery and the FriendsLottery were established to raise funds for charities. Half of the price of every ticket sold goes to charity (in 2015, this was more than €443 Million). The Dutch Postcode Lottery supports people and planet, the BankGiro Lottery supports culture and the preservation of cultural heritage in the Netherlands and the FriendsLottery supports social initiatives (charities, clubs and associations) that focus on health and well-being, also through sport.
At the end of 2015, in the Netherlands, 3.8 million households were playing the Charity Lotteries. At an average of 1.5 tickets per household, that makes more than 5.7 million tickets per month bought for the three Charity Lotteries.
The Dutch Charity Lotteries are non-profit organisations: half of the revenue goes straight to charity. The other half covers prize-money and costs. The three lotteries come under the holding company Nationale Goede Doelen Loterijen N.V.
The Swedish Postcode Lottery started in 2005, following three years of preparation. It has grown rapidly since 2006 and now already donates 31.3% (in 2015) of its income to 55 charities (2014: 53 charities). The aim is finally to give 40% of the stake money to charity. Since its start, the lottery has donated €787.5 Million to charities and their projects at home and abroad.
The total investment on the part of Novamedia was € 28 Million. The current number of tickets in use (end of 2015) is more than 1.6 million.
Research in Sweden conducted in 2013 showed that, out of 21 charity lotteries in Sweden, the Swedish Postcode Lottery (turnover €349 Million in 2012):
• Is the biggest, both in terms of turnover and contribution to charities;
• Has the lowest percentage costs in relation to the turnover and contribution to charities.
(source: Dagens Industri, Oct. 2013)
People's Postcode Lottery started in 2005 with an experimental pilot in the North of England. In 2008, it was launched in Scotland and, since 2010, it has been active throughout Britain. People’s Postcode Lottery supports charities in Britain and also international projects, as do the Postcode Lotteries in Sweden and the Netherlands.
Thanks to its players, People’s Postcode Lottery has now raised more than £154 Million for charitable organisations. People’s Postcode Lottery is now growing rapidly and already has more than 2 million monthly players.
Up to and including 2013, Novamedia invested a total of €61 Million in Britain. People’s Postcode Lottery has contributed to Novamedia’s result since 2014.
The German Postcode Lottery was launched across Germany in the summer of 2016. The first draw took place in October 2016. The lottery supports charities in Germany by donating 30% of the funds it raises proportionate to the number of participants in each federal state. Novamedia is carrying all the risks and expenses associated with getting this charity lottery off the ground.
The charity lottery permit is governed by numerous obligations and restrictions in relation to national lotteries in the federal states of Germany. Examples of what this involves include the limited size of the main prize (max. €2 Million), restrictions on the costs incurred and the high lottery tax level on the funds raised (16.67%), a minimum contribution towards charity (30%), rules governing proportionate donations according to the number of participants in each federal state, conditions governing the organisations able to receive donations in Germany, and the permit’s term of validity. Subject to these strict conditions and restrictions, the German Postcode Lottery will try to raise as much money as possible for charities in Germany.