Annemiek HoogenboomAnnemiek launched the People's Postcode Lottery in Northern England in 2005, and in November 2007 in Scotland. The Lottery expanded into England and Wales in 2010. In 2016 she co-launched the Deutsche Postcode Lotterie, of which she is Managing Director.

A political science graduate, Annemiek started her career as a university lecturer at the University of Amsterdam, before moving to Sudan to set up a new communications faculty at Ahfad University in Omdurman.

Annemiek has also worked as a Senior Consultant for drinking water, agricultural irrigation and women’s empowerment and rights programmes with engineering firm DHV Consultants, travelling to India, Bangladesh, Indonesia, the Middle East and East and Southern Africa for development banks, governments and NGO's. In 1992 she founded her own consultancy company to help develop free media in Eastern Europe and founded the Management & Media Academy.

Responsible for bringing Nelson Mandela on board as an ambassador for the Dutch Postcode Lottery, Annemiek says her first ambition is "to raise funds for personalities and organisations who are a role model to make the world a greener and better place".

She was awarded the Women’s First Award in the category Leisure in the UK in 2014.

In 2015 she received an  honorary Doctorate in the Humanities from Ahfad University in Sudan for her decisive role in the introduction of women’s studies.

Eva Struving

In 1987 after graduating from the Fashion Institute of Technology Eva started her career in PR at a textile company and then later in New York at Ketchum Public Relations. In 1991 she joined Novamedia, as International Project Manager. She then went on to set up the Communications Department.  5 years later she was appointed Head of Charities. In 2001 she made her switch into her current position as the Company Director International and Charities of Novamedia. During her time at Novamedia Eva took a 6 month sabbatical in order to further herself on a more personal level assisting WWF Cameroon with communication and fundraising during 1998.

In 2001 Eva supervised the acquisition of BingoLotto (Swedish televised charity lottery) together with the challenge of applying for a lottery license and later the set up the Swedish Postcode Lottery in 2005.

In her current position Eva’s portfolio holds the Swedish organisation, new applications of lottery licences, international cooperation across the Novamedia Group as well as relation management with international charities such as WWF, the Red Cross and Unicef.

Since July 2016 she is, together with Annemiek Hoogenboom, responsible for the most recently launched Postcode Lottery in Germany.