Managing Director of the Dutch Postcode Lottery.
After graduating in Modern Literature from Amsterdam University, Imme Rog (1967) started her career in the world of television in 1996 as an account manager at NOB/Dutchview. In 2000, she joined the Charity Lotteries where, after a short period as marketing manager of the Sponsor Bingo Lottery (now the FriendsLottery), she progressed via Head of TV and Internet to become Media Director, later followed by Deputy Managing Director. Imme was appointed Managing Director in 2009. In this post, she is responsible for the marketing of the Dutch Postcode Lottery and the FriendsLottery and for the departments Television & Events, Retention & Intelligence/Marketing Services and Creation.
In 2011, Imme Rog’s marketing efforts were rewarded with the title ‘Marketer of the Year’. She won this title because, in the jury’s report, “she has managed to turn the three lotteries into well-oiled machines. With a strategy focussing on innovation, efficiency and the marketing mix as a whole, she has succeeded in achieving excellent results in a declining market”. Since January 2015, Imme Rog has been chair of Sire (Ideal Advertising Foundation), of which she has been a board member since 2014.