Novamedia's Charity Lotteries

As the owner of the format Novamedia took the initiative of launching postcode lotteries in three other countries. The format of the Dutch National Postcode Lottery has been sucessfully introduced in Sweden, England and Scotland.

Success in Sweden

The Swedish Postcode Lottery continued to grow in 2009, raising 46 million euros for charities, 11 million euros more than in 2008. This tremendous growth enabled the Lottery to add 11 new beneficiaries in 2009. The amount of money donated to charity grows as ticket sales grow. This amount has now reached 22,5% of the lottery's total income. Since 2005 (till 2009), the Lottery has distributed more than 100 million euros to its beneficiaries, making a big difference to their projects, both in Sweden and in the rest of the world. Read more about the Swedish Postcode Lottery


People's Postcode Lottery

People’s Postcode Lottery initially launched in the UK in England, in 2005. The game was a huge success and was introduced to Scotland in 2007. In December 2009, it was decided that the 2 lotteries would merge to form one UK People’s Postcode Lottery. Read more...

Holding Nationale Goede Doelen Loterijen NV

Novamedia operates six charity lotteries – the Dutch National Postcode Lottery, the Sponsor Bingo Lottery and the BankGiro Lottery in the Netherlands (the latter two lotteries were launched in 1998 and 2002 respectively), the Swedish Postcode Lottery (Svenska PostkodLotteriet) in Sweden, and the People's Postcode Lottery in England and Scotland. The three Dutch lotteries share the same parent company (Holding Nationale Goede Doelen Loterijen NV).

What is a charity lottery?

In different parts of the world state- or private lotteries donate parts of their profits to good causes. This varies among countries from a relatively low contribution to one specific sector, often the sports sector, to larger shares for a much wider range of organisations. When can we speak of a charity lottery?

Idealism & Mission



Founder Boudewijn Poelmann about the Postcode Lottery

Our charity lotteries



The People's Postcode Lottery (UK)
BankGiro Loterij (The Netherlands)
Sponsor Bingo Loterij (The Netherlands)
Ecolot (Uzbekistan)