Novamedia's Charity Lotteries

As the owner of the format Novamedia took the initiative of launching postcode lotteries in three other countries. The format of the Dutch National Postcode Lottery has been sucessfully introduced in Sweden, England and Scotland.

Success in Sweden

The Swedish Postcode Lottery has had a revenue growth of 70% per year between 2006-2010, raising 732 million SEK for charities in 2010, which was 264 million SEK more than in 2009. This tremendous growth enabled the lottery to add 8 new beneficiaries in 2010, summing up the total number of beneficiaries to 35. The amount of money donated to charity grows as ticket sales grow. This amount has now reached 27% of the lottery's total income. Since 2005 (til 2010), the Lottery has distributed more than 1,8 million SEK to its beneficiaries, making a big difference to their projects, both in Sweden and in the rest of the world. Read more about the Swedish Postcode Lottery

People's Postcode Lottery

People’s Postcode Lottery initially launched in the UK in England, in 2005. The game was a huge success and was introduced to Scotland in 2007. In December 2009, it was decided that the 2 lotteries would merge to form one UK People’s Postcode Lottery. Read more...

Holding Nationale Goede Doelen Loterijen NV

Novamedia operates five charity lotteries – the Dutch National Postcode Lottery, the Friends Lottery and the BankGiro Lottery in the Netherlands (the latter two lotteries were launched in 1998 and 2002 respectively), the Swedish Postcode Lottery (Svenska PostkodLotteriet) in Sweden, and the People's Postcode Lottery in England and Scotland. The three Dutch lotteries share the same parent company (Holding Nationale Goede Doelen Loterijen NV).