"I am extremely proud that we have since the beginning of 2005 collected more than 1 billion Swedish Crones to give to our beneficiaries. This illustrates the strength of our business idea that we call Market Driven Charity."
Niclas Kjellström-Matseke, managing director of the Swedish Postcode Lottery
Charity and commercial
The Swedish Postcode Lottery has both a commercial and a non-profit-making side. Responsibility for these two facets is divided between Novamedia Svenska PostkodLotteriet AB, which looks after the commercial side, and Svenska PostkodFöreningen- the Swedish Postcode Association-, that attends to the non-profit-making side.
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Management
Niclas Kjellström-Matseke is the managing director of Novamedia Svenska PostkodLotteriet AB and the lottery manager appointed by the Swedish Gaming Board. These two roles combine the commercial idea of the business with the mission of the lottery as a charity fundraiser.
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Television shows
The results of the draws are announced during the popular television game show 'PostkodMiljonären' on TV4, the largest commercial TV channel in Sweden. Read more...
Postcode Lottery format
The Swedish Lottery is based on the same format as the other Postcode Lotteries, where the postcode is the basis of the lottery number. A lottery ticket costs 150 Swedish kronor per month, which is approximately 15 euros.
732 million to charity
The Swedish Postcode Lottery started in September 2005 and has since become very popular with the Swedes. The Swedish Postcode Lottery continued to grow in 2010, raising 732 million SEK for charities in 2010, which was 264 million SEK more than in 2009.
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Website
The website provides visitors with all kinds of information about the lottery, the charities and how to play.
Go directly to the website of the Swedish Postcode Lottery
