Postcode Lottery 50-50

In September, the Swedish Postcode Lottery launched a new daily game show, shown on TV4. In PostkodLotteriets 50-50, on Monday to Thursday, from 5:55 to 6:25 p.m., couples compete together for the grand prize of 55,000 Swedish kronor (5,700 euros). Presenter Sofia Rågenklint challenges the participating couples.

Members who have a good general knowledge and know each other well have the best chance of winning. During each broadcast, members draw a few extra prizes of 10,000 and 1,000 kronor for Postcode Lottery members, with the winning area shown on a map on a screen. Each broadcast also includes a short film about one or more of the lottery’s beneficiaries.

PostkodMiljonären

The results of the draws are announced during the popular television game show 'PostkodMiljonären' on TV4, the largest commercial TV channel in Sweden. The show is hosted by Rickard Sjöberg, one of Sweden’s most popular presenters. He is also an ambassador for the Swedish Postcode Lottery.

Every Friday and Saturday evening, from 7:30 to 8:00 p.m., Sweden’s largest commercial television channel, TV4, broadcasts the popular television game show PostkodMiljonären. The show, which is based on the format of Who Wants To Be A Millionaire?, is hosted by Rickard Sjöberg, one of Sweden’s most popular presenters. He is also an ambassador for the Swedish Postcode Lottery.

Charity documentary

Each Saturday, a short documentary about one of the charities is shown during the programme. In December, there were a number of special broadcasts in which famous Swedes competed and gave their prize money to charity. On average, the show is watched by almost 1 million Swedes, making PostkodMiljonären one of the most popular programmes in Sweden. Back...