Charity Lottery
Charity Lotteries
Novamedia is the owner of the Postcode Lottery format and operates five charity lotteries – the Dutch National Postcode Lottery, the Sponsor Bingo Lottery and the BankGiro Lottery in the Netherlands , the Swedish Postcode Lottery in Sweden, and the People's Postcode Lottery in the United Kingdom.
Lotteries as a fundraising mechanism
Lotteries have existed as a means of fundraising for over 500 years in Europe. In the North Americas they have been in existence for over 300 years. In 1566, Elizabeth I authorised a lottery to renovate England’s ports and Aqueducts.
In France, Louis XIV had, as early as 1658, authorised a major public lottery to build the Paris General Hospital. And 16th century provincial lotteries in the Netherlands funded hospitals, soldiers’ pay and relief for the poor.
Partners
All of Novamedia’s lotteries employ a mix of interactive marketing, popular television quiz and game shows, voice response calling, SMS, internet and print advertising. By joining forces with leading media, telecom, banking and technology partners, Novamedia ensures the best quality products and services to its lottery participants.
The largest European TV producer Endemol International and KPN (market leader of the Dutch telecommunicationsmarket) have been partners from the launch of the Postcode Lotteries. All of Novamedia’s lotteries are government licensed and audited by PriceWaterhouseCoopers.
Supervised draws
The draws are supervised by an independent solicitor to ensure that the lottery is conducted fairly and openly. The Netherlands Metrology Institute (NMI) audits the draw engine and the process regarding the fairness of the lottery.
Our charity lotteries
