Who we are
Boudewijn Poelmann - CEO
Boudewijn Poelmann, who holds BA’s in Marketing and Political Sciences is co founder and CEO of Novamedia B.V. since 1983. Before establishing Novamedia he worked with DAF and Oxfam Novib. (Dutch organisation for international development aid). Boudewijn Poelmann (1949) is a Dutch entrepreneur who favours doing business with a cause. A cause more than earning money or creating value only. For this reason he (co)founded the Nationale Postcode Loterij in the Netherlands in 1989. Mr. Poelmann is also one of the founders of Independent Media, which became the second largest publishing house in the Russian Federation. He was a big shareholder and chairman of the board of directors until 2004 when Independent Media was sold to Sanoma Publishing. Mr. Poelmann is beside CEO of Novamedia B.V., chairman of the Holding Nationale Goede Doelen N.V, which the Nationale Postcode Loterij is part of, together with the BankGiro and the VriendenLoterij – two other Novamedia charity lotteries. Back...
Frank Leeman - CCO
Founder of Arcade Records at the age of twenty, in 1984 Frank Leeman started an independent consultancy company specialised in mail-order and direct marketing. He has been succesfull advisor from 1984 to 1994 to the Board of Directors of several companies. Bertelsmann, Otto, Versand, Neckermann, La Redoute, Apple computers NL and Esso. In 1989 Leeman and three of his colleagues of Novamedia started with the idea of setting up the Dutch Postcode Loterij. Through the application of the most advanced direct marketing and database techniques in conjuction with the interactive use of TV the lottery became the largest in the Netherlands. Back...
Ruud Esser - CFO
Ruud Esser was appointed as CFO of Novamedia BV in 2006, when he also began serving as CFO and Executive Board Member of the parent company of the Dutch National Postcode Lottery, the BankGiro Lottery and the Sponsor Bingo Lottery (Holding Nationale Goede Doelen Loterijen NV). Ruud Esser is an experienced Financial Officer who began his professional career working for audit firms. In 1988 he set up his own financial and administrative services company and in 1989 started providing financial management services for the Dutch Nationale Postcode Loterij from the outset.
In addition to acting as a Financial Officer for the Dutch lotteries, from 1993 to 2005 he also served as CFO and Board Member of Independent Media, one of the largest publishing houses in the Russian Federation. Ruud Esser is also a voluntary board member of several social and cultural organizations, including the International Documentary Festival Amsterdam (IDFA) and a foundation that organizes winter sports holidays for the disabled. Back...
