Who we are

Factsheet Novamedia

• Novamedia was set up in 1983 as a marketing agency for charity organisations.

Originator and founder

• Novamedia is the originator and founder of the Dutch Postcode Lottery, which was launched in 1989 to raise money for charity organisations that work to create a fairer greener world.

Charity lotteries

• Novamedia’s mission is to set up and create charity lotteries that systematically generate funding for charities that help to bring about a better and more liveable world.

Holding Nationale Goede Doelen Loterijen N.V.

• In 1998 Novamedia began running the Sponsor Bingo Lottery and in 2002 it took over as the director of the BankGiro Lottery. All three of its charity lotteries in the Netherlands are part of the Holding Nationale Goede Doelen Loterijen N.V. holding company.

Postcode lotteries abroad

• In 2005 the success of the Postcode Lottery in the Netherlands prompted Novamedia to launch two Postcode Lotteries abroad – the Swedish Postcode Lottery (Svenska PostkodLotteriet) in Sweden and The People’s Postcode Lottery in the United Kingdom. These postcode lotteries are based on the format of the Dutch National Postcode Lottery.

Ambassadors

• Novamedia’s charity lotteries are actively supported by ‘ambassadors’ who include world leaders and top athletes such as such as Nelson Mandela, Bill Clinton, Anna Roosevelt, Ruud Gullit, Johan Cruyff, Henrik Larsson and Trevor Steven.

Twenty to fifty percent to charity

• In the 20 years since they were launched Novamedia’s charity lotteries have donated almost 3.5 billion euros to more than 150 charities that work to support people, the environment, development cooperation, sport and health care, culture and welfare. In the United Kingdom 20% of the stakes go to charity, in Sweden 22,5 % and in the Netherlands 50%. The Dutch National Postcode Lottery is the largest charity lottery in the Netherlands.