Novamedia Founders Boudewijn Poelmann and Annemiek Hoogenboom have donated all their shares in Novamedia, owner of charity lottery formats and brands, including the Postcode Lottery, the BankGiro Lottery and the FriendsLottery.

Based on the gift – estimated to be worth between € 30 million and € 55 million – the ‘Stichting de Novamedia Fundatie’ foundation has now become the sole (100%) shareholder of Novamedia.

Novamedia is a media and marketing organisation with a social mission.


Novamedia is a media and marketing organisation with a social mission, working to bring together business and ideals. We want to make the world a better place. We understand how important long-term funding is, and that promoting the good work of charitable organisations is crucial in helping them achieve a better world.

That is why we raise structural funds and awareness for good causes in the fields of culture, nature, climate, health, social cohesion, human rights and development cooperation. As an early example of a social enterprise we look for investment opportunities that match our expertise and contribute to our mission.

The vision, background and future of our social enterprise

vision mission
Vision & mission

We belief that the world benefits from strong social organisations and well-informed citizen. They either provide direct help or strive for improvements in the way society is organized.

Our mission

Raise funds for social organisations and increase awareness of their work

There is no change without them.

We set up charity lotteries to provide financial support for social organisations worldwide and raise awareness of their work through television programmes, print and internet. Novamedia is the inventor and owner of various lottery formats and brands that are operated in The Netherlands, Sweden, Great Brittain and Germany.

All about our charity lotteries and licensing

Our mission

Invest in the pleasure of reading

Knowledge empowers people to improve their world

We are active in the Dutch publishing field with the subsidiaires Nieuw Amsterdam – including Bas Lubberhuizen, Wereldbibliotheek and Fontaine uitgevers - online bookshop eci and the Scheltema bookshop in Amsterdam.

Our media companies