The Netherlands

The Dutch Postcode Lottery, the BankGiro Lottery and the FriendsLottery

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The Dutch Postcode Lottery, the BankGiro Lottery and the FriendsLottery were established to raise funds for charities. At least 40% of the price of every ticket sold (in 2019, this was more than €522 million). The Dutch Postcode Lottery supports people and planet, the BankGiro Lottery supports culture and the preservation of cultural heritage in the Netherlands and the FriendsLottery supports social initiatives (charities, clubs and associations) that focus on health and well-being, also through sport.

At the end of 2019, in the Netherlands, 3.7 million households were playing the Charity Lotteries. At an average of 1.7 tickets per household, that makes more than 5.9 million tickets per month bought for the three Charity Lotteries.

The Dutch Charity Lotteries are non-profit organisations: after prizes and organisational costs, all the revenues go straight to charity. The three lotteries come under the holding company Nationale Goede Doelen Loterijen N.V.


Svenska Postkodlotteriet

logos 11The Swedish Postcode Lottery started in 2005, following three years of preparation. It has grown rapidly since 2006 and donates approximately 30 % of its income to about 50 charities (2019: 57 charities). Since its start, the lottery has donated €1.2 Billion to charities and their projects at home and abroad. According to the Swedish Gambling Authority, the Swedish Postcode Lottery is the largest charity lottery in Sweden considering both terms of turnover and contribution to charities.

The total investment on the part of Novamedia was € 28 Million. The current number of tickets in use (end of 2018) is more than 1.7 million.

Great Britain

People’s Postcode Lottery

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People's Postcode Lottery was first piloted in the north of England in 2005. Three years later, in 2008, it was launched in Scotland and since 2010 it has been operating throughout Great Britain.

People’s Postcode Lottery supports charities across Great Britain and internationally. Thanks to over 3.4 million players of People’s Postcode Lottery, more than £500 Million has been raised for good causes and charities.


dplDeutsche Postcode Lotterie

The German Postcode Lottery was launched across Germany in the summer of 2016. The first draw took place in October 2016. The lottery supports charities in Germany by donating 30% of the funds it raises proportionate to the number of participants in each federal state. Novamedia is carrying all the risks and expenses associated with getting this charity lottery off the ground.

The charity lottery permit is governed by numerous obligations and restrictions in relation to national lotteries in the federal states of Germany. Examples of what this involves include the limited size of the main prize (max. €2 Million), restrictions on the costs incurred and the high lottery tax level on the funds raised (16.67%), a minimum contribution towards charity (30%), rules governing proportionate donations according to the number of participants in each federal state, conditions governing the organisations able to receive donations in Germany, and the permit’s term of validity. Subject to these strict conditions and restrictions, the German Postcode Lottery will try to raise as much money as possible for charities in Germany.


dplNorsk Postkodelotteri

The Norwegian Postcode Lottery was launched in Norway in October 2018. The lottery supports SOS-barnebyer and WWF Norge by donating 50% of its turn-over after paid out prizes. 

The license comes with very clear demands regarding turn-over and marketing; the turnover is limited to MNOK 300 on a yearly basis and the marketing investments are limited to 15 percent of the turnover after paid out prizes. Only 125 000 subscriptions to the Lottery are available.

The Norwegian lottery market was re-regulated in 2015 and five licenses were made available for charity lotteries. This made it possible for the Postcode Lottery to enter the market. The licenses are valid for nine years and one of them is held by SOS-barnebyer and WWF Norway. This gives them the right to market Postcode Lottery in Norway.