ambasadorsOur goodwill ambassadors

Our goodwill ambassadors are well-known personalities who support the mission of Novamedia and the Postcode Lotteries worldwide. We’re proud that they work with us and help to promote our mission. Would you like to know more about the Postcode Lottery? Then please contact Judith Lingeman at Novamedia, +31 - 20 - 664 09 78.

Nelson Mandela

18 July 1918 – 5 December 2013


“It always seems impossible until it is done…”

Nelson Mandela became our first international ambassador in 2001. We will always be extremely grateful to him for his inspiration and console ourselves with the thought that his philosophy lives on through the efforts of the many people and organisations that are striving to make the world a better place.

Johan Cruijff

25 April 1947 – 24 March 2016


“They have the resources and are good at organising. I have the name and am quite good at being a kind of ambassador. So together we can work for charity.”

Johan Cruijff has been our national and international ambassador since 1998. His passion for football and his efforts to get young people to be more active have inspired us for 18 years. We are exceedingly grateful to him.


Goodwill ambassadors of the United Postcode Lotteries


Leonardo DiCaprio

Leonardo DiCaprio

environmental activist and actor

"If we have more innovators like the Postcode Lottery, who raise a lot of money with which we can make a real, tangible difference, then we have a chance of turning the tide and protecting this beautiful planet."

George Clooney
George Clooney

human rights activist and actor

"I have never seen anything like the Postcode Lottery. It is saying: let’s all participate as a group and along the way do good. The fact that I can be involved in this is an honor.”

Sarah Brown
Sarah Brown
founder and president of Theirworld

“The Postcode Lotteries allow both players and charities to dream. Thank you for the support to Theirworld enabling our charity projects to reach many vulnerable children with their own dreams for a brighter future.”


Bill Clinton
Bill Clinton

42nd President of the United States

“The Postcode Lottery is the best thing I have ever seen to involve ordinary people in charitable work. A whole community can win and it must be a great feeling to be a part of it.”

Desmond Tutu
Desmond Tutu
South African Anglican bishop and Nobel Peace Prize winner 1984

"All the profits that the lotteries help to distribute go to projects that aim at making our world a better place.”

Ruud Gullit
Ruud Gullit
Dutch football legend

“The work of the Postcode Lotteries produces results for children everywhere in the world.”


Richard Branson
Richard Branson

founder of the Virgin Group

“I think the Postcode Lottery is a force for good. It is using its profits to make an enormous difference.”

Muhammad Yunus
Muhammad Yunus
Bangladeshi social entrepreneur and Nobel Peace Prize winner 2006

“Charity is a wonderful concept; it really helps people who are suffering. But one shortcoming of charity is that every time you help out, you need a fresh amount of money.

Rafael Nadal
Rafael Nadal
Spanish tennis player with 14 Grand Slam titles

“I would like to thank the Postcode Lottery for lending its loyal support to all those good causes, including my own Rafa Nadal Foundation. Because of your help, many children will have a better future.”


Tony Blair
Tony Blair
former Prime Minister of the United Kingdom

“The great thing about the Postcode Lottery and the way it raises money is that this is one of the few things in life where you can have fun and do good at the same time. It’s a great fund-raising model.”

Katarina Witt

Katarina Witt

two-times Olympic Champion figure skating

"I couldn’t think of a better way to use my popularity than to support charitable causes that help people. And being the ambassador of Deutsche Postcode Lotterie enables me to do just that. The combination of winning and giving - is there anything better than that? That’s why I’m very happy to join the postcode lottery family."

Emma Thompson

Emma Thompson

actress & activist

"When it comes to protecting human rights or saving the planet some civil disobedience is needed. It is fantastic the Postcode Lottery enables people and social organisations to act this way!"


Robin Wright

Robin Wright

Actor, director and activist

"It’s important to give the people that are facing injustice and fighting for their rights a voice. That’s what I am trying to do wherever I can, and I applaud the Postcode Lotteries for doing the same."

pplPeople's Postcode Lottery has a number of celebrity ambassadors. Current ambassadors include Dame Ellen MacArthur, Kaye Adams, Lorraine Kelly, Aggie MacKenzie, Colin McCredie and Mark Beaumont.

Street Prize presenters Judie McCourt, Danyl Johnson, Jeff Brazier and Matt Johnson visit People's Postcode Lottery winners to present them with their cheques, attend Postcode Million events and take part in People's Postcode Lottery advertising campaigns.

Fiona Phillips became an ambassador for People's Postcode Lottery at the end of 2012, leading the organisation's DRTV campaigns.

Fiona Phillips2Fiona Phillips

Judie McCourtJudie McCourt


Danyl JohnsonDanyl Johnson

Jeff BrazierMatt Johnson

Matt JohnsonJeff Brazier




Rickard SjobergRickard Sjöberg
TV presenter

Magdalena GraafMagdalena Graaf
TV presenter and writer

Putte NelssonPutte Nelsson
TV presenter, artist and pianist

sandra dahlbergSandra Dahlberg
TV presenter, artist and singer

Christian Kicken LundqvistChristian ‘Kicken’ Lundqvist
TV presenter and artist




Katarina WittKatarina Witt
Former figure skating star and Olympic Gold medalist

Kai PflaumeKai Pflaume
TV presenter

Felix UhligFelix Uhlig
Street Prize Ambassador

Giuliano LenzGiuliano Lenz
Street Prize Ambassador


The Dutch Postcode Lottery has a strong team of ambassadors who spread the word about the importance of the lottery and the good work of its beneficiaries.

Nicolette van DamNicolette van Dam
TV presenter

Winston GerschtanowitzWinston Gerschtanowitz
TV presenter

Martijn KrabbeMartijn Krabbé
TV presenter

Gaston StarreveldGaston Starreveld
TV presenter

Quinty TrustfullQuinty Trustfull
TV presenter

Caroline TensenCaroline Tensen
TV presenter

Humberto TanHumberto Tan
TV presenter




Irene MoorsIrene Moors
TV presenter

Gerard JolingGerard Joling
singer and TV presenter

Lucille WernerLucille Werner
TV presenter

Wolter KroesWolter Kroes


Esther VergeerEsther Vergeer
former wheelchair tennis star and seven-times Paralympic champion

Richard KrajicekRichard Krajicek
former tennis player and Wimbledon Tennis Champion 1996

Bas van de GoorBas van de Goor
former volleyball international and Olympic champion in 1996

Dirk KuytDirk Kuyt
football player for Feyenoord, Liverpool and Fenerbahçe


Edwin van der SarEdwin van der Sar
former football goalkeeper for Ajax, Juventus and Manchester United

Herman van VeenHerman van Veen
singer, artist, actor and presenter

Giovanni van BronckhorstGiovanni van Bronckhorst
former football player for Glasgow Rangers, Arsenal and Barcelona, now manager of Feyenoord

Ruud van NistelrooyRuud van Nistelrooy
former football player for Manchester United and Real Madrid


Dennis van der GeestDennis van der Geest
DJ, presenter and former world champion judo

Yvonne van GennipYvonne van Gennip
three-times Olympic champion ice skating and founder Yvonne van Gennip Talent Fonds




Leontine BorsatoLeontine Borsato
TV presenter

Robert ten BrinkRobert ten Brink
TV presenter

Chantal JanzenChantal Janzen
TV presenter, musical star and actress

Ilse DeLangeIlse DeLange

Albert VerlindeAlbert Verlinde
musical and theatre producer