Managing Directors of the Dutch Postcode Lottery

Michiel Verboven and Daan Peters manage the day-to-day business of the Charity Lotteries in the Netherlands.

Michiel Verboven

Managing Director of the Dutch Postcode Lottery.

After graduation from the Haarlem Business School, Michiel Verboven (1976) started his career in 2000 at Endemol as an account manager. It was here that he also got to know the Charity Lotteries, where he started to work in 2002 as a Marketing employee for the Sponsor Bingo Lottery (now the FriendsLottery). This was followed by the posts of Head of Marketing at the Sponsor Bingo Lottery in 2007 and, three years later, Head of Marketing & Internet at the Dutch Postcode Lottery. In 2013, he swapped this job for that of Managing Director of the Charity Lotteries. In his present post, Michiel Verboven is responsible within the Charity Lotteries for the departments Data Service, Call Centre, Finance, Legal and Online Marketing Innovation. He is also responsible for the Marketing of the BankGiro Lottery. Making the lotteries future-proof is a major spearhead of his job package and an intrinsic motivation.

Daan Peters

Managing Director of the Dutch Postcode Lottery.

While studying Journalism, Daan Peters (1971) lived in the Van Eeghenstraat in Amsterdam, where the Dutch Postcode Lottery is located. In October 1993, this young nextdoor neighbour started his career at the Lottery as a caller on the telephone team. After a period as a project assistant in the Communications & Media department of the DOEN Foundation, the Lottery's initiative fund, he returned to work for the Lottery where the Television department was then established. There, among other things, he was responsible for the various weekly TV programmes and special recruitment shows and prize awards. In 2004, his interest in marketing and ticket sales, and a successful campaign for the TV programme Postcode Lottery Hunt for Millions, led Daan to being responsible for the Marketing department of the BankGiro Lottery. Later on, the Marketing department of the FriendsLottery was added.

In 2013, Daan switched to the Marketing & Internet department of the Dutch Postcode Lottery, where he ensured sustainable growth in the number of players and lottery tickets.
From 1 June 2018, after almost 25 years' service, he will exchange his job for that of Managing Director of the Charity Lotteries (Dutch Postcode Lottery, BankGiro Lottery, Friends Lottery). This will make him responsible for the following departments: Membership Service, Finance, Television & Events, Communication and HR. Daan is a creative connector with a hands-on mentality. Thanks to his many years of experience, he knows the lotteries inside-out.