Making good citizenship fun

We believe the world is better off with strong civil organisations. There is no change without them. We raise funds for civil organisations and increase awareness for their work. Our funds are longterm, the charities can spend the funds as they see fit. We do this by organizing lotteries.

This is the vision and the mission of Novamedia and the Postcode Lotteries, today present in 5 countries.

Novamedia's mission is to help local charities to set up and operate Charity Lotteries all over the world to raise funds for charities and increase awareness for their work. In the Netherlands (Postcode Loterij), Sweden (Svenska PostkodLotteriet), Great-Britain (People’s Postcode Lottery), Germany (Deutsche Postcode Lotterie) and Norway (Norsk Postkodelotteri).

The Norwegian Postcode Lottery is proud to announce that in 2019, almost 8.9 million NOK for each SOS-barnebyer and WWF Verdens naturfond have been generated.

Postcode Lottery format

The Norwegian lottery is based on the same format as the other Postcode Lotteries, where the postcode is the basis of the lottery number.


The Norwegian lottery market was re-regulated in 2015 and five licenses were made available for charity lotteries. This made it possible for the Postcode Lottery to enter the market. The licenses are valid for nine years and one of them is held by SOS-barnebyer and WWF Norway. This gives them the right to market Postcode Lottery in Norway.

The license comes with very clear demands regarding turn-over and marketing; the turnover is limited to MNOK 300 on a yearly basis and the marketing investments are 15 percent of the turnover after paid out prizes. Only 125 000 subscriptions to the Lottery are available.

Novamedia Norsk Postkodelotteri AS operates the Norwegian Postcode Lottery on the basis of a contract concluded with WWF Norge and SOS-barnebyer.

A lottery ticket costs 200 NOK per month, which is approximately 20 euros.


Jorun Stiansen

Jorun Stiansen
Singer and artist. Winner of the Norwegian version of Idol in 2005. A celebrity well known for her awarded Norwegian dialect.

The Norwegian Postcode Lottery was launched in Norway in October 2018. The lottery supports SOS-barnebyer and WWF Norge by donating 50% of its turn-over after paid out prizes. Novamedia is carrying all the risks and expenses associated with getting this charity lottery off the ground.