It is Novamedia’s ambition to be – with the lotteries - a loyal financer that provides long-term support for charities. Moreover, we would like to generate more income every year so that we can support even more social initiatives with our Charity Lotteries. The graphs show the turnover and contribution to society of all lotteries using Novamedia’s lottery formats.

Supervisory Board
  • Ms G.A. Verbeet  (Chair)
  • Mr J.A. van den Ende
  • Ms R.J. Anders
  • Mr R.F. van den Bergh
  • Mr G.P. Prein
  • Ms L. Smits van Oyen

The Supervisory Board manages the policy implemented by the Executive Board and the general running of the Novamedia holding company and its affiliated companies.

Guided by the interests of Novamedia Holding BV, the Supervisory Board advises the Executive Board and approves the annual budget and major investments.


The board

Our executive board is responsible for the daily management of Novamedia and its affiliated companies.


Novamedia and her licencees def



Novamedia is the owner, creator and investor in lottery formats. It has set up several succesful charity lotteries in different European countries thereby raising funds for charitities worldwide. The costs of setting up the existing lotteries was borne completely by Novamedia. All Postcode Loteries are operated by Novamedia and are granted a license from Novamedia to use Novamedia’s IP rights and trade secrets. In order to recoup Novamedia’s investment and to enable Novamedia to set up new charity lotteries, Novamedia charges a royalty fee for the licence and a fee to cover the actual costs made for management of the lottery.

Safeguarding social relevance for the future

In view of the overwhelming success of the charity lotteries that use Novamedia formats in the Netherlands and abroad, and the major social relevance resulting from this, we think that it is essential to safeguard the social role of Novamedia for the future.

It would not be wise for Novamedia shares to be able to fall into the hands of third parties such as foreign investors or commercial gambling companies. Novamedia’s vision and mission (the world benefits from strong social organisations; we raise funds for these organisations and raise awareness of their work) might then be lost.

In 2008, that insight led to the decision that it would not be desirable to let Novamedia shares remain in private hands after the death or retirement of the current shareholders and founders. It would be better if Novamedia, and the lotteries, ended up in the hands of a General Interest (Algemeen Belang) foundation. This became the Novamedia Foundation Trust.

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