Sigrid van Aken (1970) is the CEO of Novamedia and chair of the boards of the Dutch Postcode Lottery, the BankGiro Lottery, the FriendsLottery, and their parent company Holding Nationale Goede Doelen Loterijen.
She has been a member of the Supervisory Board of Novamedia as COO and later as CFO. She has been CEO since March 2020. Before joining Novamedia, she chaired the team of Managing Directors of the Dutch Charity Lotteries for three years.
Since 2002 she has been active in various roles, including Head of the Charities Department. Her expertise extends to many areas of lottery operations including IT, Lottery permit management, stakeholder management and public affairs. She has been involved in setting up new lotteries in Germany and Norway, and in implementing the new governance of the social enterprise.
Sigrid van Aken has also been a member of the Supervisory Board of Amsterdam’s public transport company GVB since 2013.
After finishing high school, Sigrid van Aken studied French Language and Literature before starting her career in 1994 at Rabobank in Paris. In 1998, she joined KPMG Consulting and was a senior consultant in the field of IT Governance and Management until 2002. In 2002, her desire to work for civil society led her to join the Dutch Postcode Lottery.
Sigrid is committed to initiatives that matter, and to courageous people who want to make the world greener, more livable and fairer. She enjoys working closely with her colleagues on big projects that have a positive impact on others. She firmly believes in the words of the first international ambassador of the Postcode Lottery, Nelson Mandela: "It always seems impossible until it is done." Sigrid is certain that, with optimism and perseverance, people can achieve a lot together. She and her husband have a son aged 15 and a daughter aged 13. She leads an active life with family and friends and loves being in the mountains and on the water.