Imme Rog (1967) is since mid 2018 chief marketing officer (CMO) of Novamedia and a member of the boards of the Dutch Postcode Lottery, the BankGiro Lottery, the FriendsLottery and their parent company Holding Nationale Goede Doelen Loterijen.
She has been with the Charity Lotteries since 2000 and active in various senior roles. From 2009 till 2018 she was managing director of the Dutch Postcode Lottery, the BankGiro Lottery and the FriendsLottery. As managing director, and as CMO, she sees and seeks opportunities to achieve annual growth in a highly competitive gaming market in order to raise more funds for charity. And to expand to new markets and countries.
Her focus is on continuous innovation, efficiency and attention to the entire marketing mix. This ánd the creation and launch of the FriendsLottery (brand awareness 82% in six months’ time), earned her the title ‘Marketeer of the Year’ in 2011.
After graduating in Dutch language and modern literature at the University of Amsterdam, Imme Rog started her career in the television world as an account manager at NOB/Dutchview/NEP.
In her first ten years with the Lotteries, Imme started as Head of Marketing for SponsorBingo Loterij (now: FriendsLottery). After three years she combined two of her top skills: marketing and TV & Media, when she became Head of TV & Events. She was responsible for all Lotteries’ TV-shows and (online) spin-offs and has a wide network of broadcasters and producers. From 2008 till 2017, she held a position in the Top 25 ‘Most Powerful Broadcasters’.
In addition to her work for the lotteries, from 2014 to 2018 Imme Rog was a board member of SIRE – Stichting Ideële Reclame – of which she has been chair for the last three years. SIRE is an independent foundation run by media professionals who honorary create advertisement campaigns on social topics to inform and activate both public and decision makers.
From 2009 till 2018 she was also auditor of the Supervisory Board of Stichting DOEN.
Imme Rog lives in Amsterdam with her husband. Her son studies Economic History in Leiden.