CCO and member of the boards
Michiel Verboven (1976) is chief commercial officer (CCO) of Novamedia and chair of the boards of Nationale Postcode Loterij and VriendenLoterij (BankGiro Loterij merged in August 2021 under the name VriendenLoterij), and their parent company Holding Nationale Goede Doelen Loterijen.
Michiel studied commercial economy and marketing management at Haarlem Business School and started his career in 2000 at Endemol as an account manager for online and mobile interactive broadcasting. Nationale Postcode Loterij, Vriendenloterij and BankGiro Loterij were one of his clients, before he transferred in 2002.
He started as a marketeer for the SponsorBingo Loterij (nowadays known as the VriendenLoterij), he has been active in various roles including Head of Marketing SponsorBingo Loterij (2007-2009) and Head of Marketing Nationale Postcode Loterij (2010-2013).
During his time with the SponsorBingo Loterij, the number of players almost doubled. Due to a clever proposition strategy and the realization of enormous visibility for the lottery. Michiel closed a long-term contract in the Netherlands with the Dutch premier league football competition, which still runs today.
To express the lottery ‘s mission he introduced a yearly award for the most socially committed club, later the most socially committed player of the Dutch premier league.
In 2013 he became Managing Director. In this role he was – among other things – responsible for the introduction of the VIP CARD. This card gives players free entry to over 125 Dutch museums and discounts for theatre, cinema and amusement-parks. In 2019 he separated a part of the IT department into MIT: Marketing Intelligence.
In 2012 he attended INSEAD (Leading for Results) followed by IMD (High Performance Leadership) in 2016.
He lives with his wife and two sons (9 and 5) in Heemstede.