The board

Executive board

Our executive board is responsible for the daily management of Novamedia and its affiliated companies. Our board members are Sigrid van Aken (CEO), Imme Rog (CMO) and Michiel Verboven (CCO). 


Sigrid van Aken

CEO and chair of the boards

Sigrid van Aken (1970) is the chief executive officer (CEO) of Novamedia and chair of the boards of the Dutch Postcode Lottery, the BankGiro Lottery, the FriendsLottery, and their parent company Holding Nationale Goede Doelen Loterijen. 

She has been a member of the Board of Novamedia as chief operating officer (COO) and later as chief financial officer (CFO). She has been CEO since March 2020. Before joining Novamedia, she chaired the team of Managing Directors of the Dutch Charity Lotteries for three years.

Since 2002 she has been active in various roles, including Head of the Charities Department. Her expertise extends to many areas of lottery operations including IT, Lottery permit management, stakeholder management and public affairs. She has been involved in setting up new lotteries in Germany and Norway, and in implementing the new governance of the social enterprise.

Sigrid van Aken has also been a member of the Supervisory Board of Amsterdam’s public transport company GVB since 2013. 

After finishing high school, Sigrid van Aken studied French Language and Literature before starting her career in 1994 at Rabobank in Paris. In 1998, she joined KPMG Consulting and was a senior consultant in the field of IT Governance and Management until 2002. In 2002, her desire to work for civil society led her to join the Dutch Postcode Lottery.

Sigrid is committed to initiatives that matter, and to courageous people who want to make the world greener, more livable and fairer. She enjoys working closely with her colleagues on big projects that have a positive impact on others. She firmly believes in the words of the first international ambassador of the Postcode Lottery, Nelson Mandela: "It always seems impossible until it is done."

Sigrid is certain that, with optimism and perseverance, people can achieve a lot together. She and her husband have a son aged 15 and a daughter aged 13. She leads an active life with family and friends and loves being in the mountains and on the water.


Sigrid van Aken


Imme Rog

CMO and member of the boards

Imme Rog (1967) is chief marketing officer (CMO) of Novamedia and a member of the boards of the Dutch Postcode Lottery, the BankGiro Lottery, the FriendsLottery and their parent company Holding Nationale Goede Doelen Loterijen. After graduating in Dutch language and literature at the University of Amsterdam, Imme Rog started her career in the television world as an account manager at NOB/Dutchview/NEP.

In 2000, she switched to the Charity Lotteries, where she became managing director in 2009. As managing director, she sees opportunities to achieve annual growth in a highly competitive gaming market in order to raise more funds for charity. Her emphasis on innovation, efficiency and attention to the entire marketing mix earned her the title ‘Marketeer of the Year’ in 2011.

In addition to her work for the lotteries, from 2014 to 2018 Imme Rog was a board member of SIRE – Stichting Ideële Reclame – of which she has been chair for the last three years. Imme Rog: “In recent years, Novamedia has expanded considerably with the addition of the Scheltema bookshop, and Postcode Lottery in Germany and Norway. That ambitious, enterprising approach with the aim of making the world a better place appeals to me very much.”


Imme Rog


Michiel Verboven

CCO and member of the boards

Michiel Verboven (1976) is chief commercial officer (CCO) of Novamedia and member of the Board of the Dutch Postcode Lottery, de BankGiro Lottery and FriendsLottery, and their holding National Charity Lotteries. After graduation from the Haarlem Business School, Michiel Verboven (1976) started his career in 2000 at Endemol as an account manager. It was here that he also got to know the Charity Lotteries, where he started to work in 2002 as a Marketing employee for the Sponsor Bingo Lottery (now the FriendsLottery).

This was followed by the posts of Head of Marketing at the Sponsor Bingo Lottery in 2007 and, three years later, Head of Marketing & Internet at the Dutch Postcode Lottery. In 2013, he swapped this job for that of Managing Director of the Charity Lotteries up untill his nomination for Boardmember in June 2020.

As chairman of the Managing Directors, among other things he was responsible for the departments Data Service/IT, Marketing. Making the lotteries future-proof is a major spearhead of his job package and an intrinsic motivation.


Michiel Verboven