Our activities

Charities are the beating heart of Novamedia.


The Dutch Postcode Lottery (Nationale Postcode Loterij) was launched in 1989 to raise money for charity organisations. In 2005, the success of this lottery prompted Novamedia to launch two more lotteries abroad – the Svenska Postkodlotteriet in Sweden and the People’s Postcode Lottery in Great Britain. In 2016, the Deutsche Postcode Lotterie launched throughout Germany. In 2018 the Norsk Postkodelotteri was launched in Norway.

In the Netherlands Novamedia operates two other lotteries: VriendenLoterij and the BankGiro Loterij, launched in 1998 and 2002 respectively. The three lotteries share the same parent company (Holding Nationale Goede Doelen Loterijen NV).

Charities are the beating heart of our organisation. Our lotteries each have dedicated Charity Departments which maintain intensive contact with our affiliated charity organisations and make agreements, conduct evaluations and make payments.

Novamedia is also active in bookselling: it owns a bookstore in Amsterdam.