Deutsche Postcode Lotterie

Germany became the fourth postcode lottery country when the Deutsche Postcode Lotterie was launched in October 2016.

The German postcode lottery is growing fast, having more than 569,000 tickets in the December 2019 draw.

Good causes receive 30 per cent of the ticket price. The lottery supports a wide range of German initiatives and community organisations. These organisations work for education, development of the wellbeing of children and seniors, human rights and nature protection.

Money raised in each individual federal state helps fund good causes working in that state.

A list of supported projects can be found at www.postcode-lotterie.de/projekte

The concept is simple and familiar. A player's ticket is created from their postcode, which consists of the post number (Postleitzahl) representing their postal area and two letters assigned to their street. To make it unique, each ticket has a unique three-digit number. Players have the chance to win prizes every day and cash prizes are paid directly into players’ bank accounts.

“Postcode of the Month” gives players the chance to win a share of €1.000.000. Every Saturday, a prize of €10,000 is awarded to players in a lucky postcode. With five draws each month, prizes are won every day.

 

dpl.png

Deutsche Postcode Lotterie

Martin-Luther-Platz 28
40212 Düsseldorf
Germany
+49 211 94 28 38-39
info@postcode-lotterie.de
www.postcode-lotterie.de
 

Postcode Lottery format

 

germany-postcode.jpg


The postcode is the basis of the lottery number. A lottery ticket costs € 12,50 per ticket per month.

 

Experiential-and-educational-riding_SteigAuf.jpeg

Results & key success factors

When Deutsche Postcode Lotterie launched in 2016, it introduced a unique concept to Germany: a social lottery in which players can win prizes together and support good causes around the corner, at the same time.

Up to 2019 € 33.6 million was raised for charitable projects across the country.

An independent advisory board (Beirat) led by the former chairperson of the Bundestag, Prof. Dr. Rita Süssmuth, decides on the distribution of funding.

 

Figures for 2019 Deutsche Postcode Lotterie

444,732 players Revenue €65.1 million
569,024 tickets To charities €19.5 million
988,752 prizes 2016-2019: €33.6 million to charities
787 projects  

 

Deutsche Postcode Lotterie Annual Report 2019 (PDF)

Planet & People

Postcode

€ 19.5 million

donated in 2019

Raising funds for good causes

The Deutsche Postcode Lotterie exists to raise funds for, and increase awareness of, charities and good causes across Germany. 30 percent of the money raised by the lottery will go to local and regional projects of social benefit across Germany – focussing on education, social cohesion, human rights, animal welfare and nature conservation.

 

view all the charities

 

Deutsche Postcode Lotterie ambassadors

.

 

Managing directors

Annemiek Hoogenboom acts as the managing director of Deutsche Postcode Lotterie, with her deputies Sascha Maas and Robert Engel.

Annemiek.jpg
Annemiek Hoogenboom
SaschaMaas.jpg
Sascha Maas
Robert_engel 2.jpg
Robert Engel

Annemiek Hoogenboom

Annemiek Hoogenboom is managing director of Germany. She launched the People's Postcode Lottery in Northern England in 2005, and in 2007 in Scotland. The Lottery expanded into England and Wales in 2010. In 2016 she co-launched the Deutsche Postcode Lotterie, of which she is Managing Director.

A political science graduate, Annemiek started her career as a university lecturer at the University of Amsterdam, before moving to Sudan to set up a new communications faculty at Ahfad University in Omdurman.

Annemiek has also worked as a Senior Consultant for drinking water, agricultural irrigation and women’s empowerment and rights programmes with engineering firm DHV Consultants, travelling to India, Bangladesh, Indonesia, the Middle East and East and Southern Africa for development banks, governments and NGO's. In 1992 she founded her own consultancy company to help develop free media in Eastern Europe and founded the Management & Media Academy.

Responsible for bringing Nelson Mandela on board as an ambassador for the Dutch Postcode Lottery, Annemiek says her first ambition is "to raise funds for personalities and organisations who are a role model to make the world a greener and better place".

She was awarded the Women’s First Award in the category Leisure in the UK in 2014.

In 2015 she received an honorary Doctorate in the Humanities from Ahfad University in Sudan for her decisive role in the introduction of women’s studies and in 2019 Annemiek was appointed Knight of the Order of Oranje-Nassau for her efforts for human rights and sustainable development.