Norsk Postkodelotteri

The Norwegian lottery market was re-regulated in 2015 and five licenses were made available for charity lotteries. This made it possible for the Norsk Postkode Lotteri to enter the market. The licenses are valid for nine years and one of them is held by SOS-barnebyer and WWF Norway. This gives them the right to market Postcode Lottery in Norway.

The license comes with very clear demands regarding turn-over and marketing; the turnover is limited to MNOK 300 on a yearly basis and the marketing investments are limited to 15 percent of the turnover after paid out prizes. Only 125 000 subscriptions to the Lottery are available.

Novamedia Norsk Postkodelotteri AS operates the Norwegian Postcode Lottery on the basis of a contract concluded with WWF Norge and SOS-barnebyer.

A lottery ticket costs 200 NOK per month, which is approximately 20 euros.

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Norsk Postkode Lotteri

Norway
Tel 955 10 000
sikkerhet@postkodelotteriet.no
www.postkodelotteriet.no

 

Postcode Lottery format

 

Postcode Lottery format Norway

The Norwegian lottery is based on the same format as the other Postcode Lotteries, where the postcode is the basis of the lottery number.

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The format

A lottery ticket costs 200 NOK per month, which is approximately 20 euros.

Figures for 2019 Norway

The lottery supports SOS-barnebyer and WWF Norge by donating 50% of its turn-over after paid out prizes. Novamedia is carrying all the risks and expenses associated with getting this charity lottery off the ground.

 

64,226 players Revenue € 12 million
71,808 tickets To charities € 1.8 million
27,320 prizes 2018-2019: € 2,2 million to charities
charities  

Norsk Postkode Lotteri ambassadors

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Jorun Stiansen

Artist and Ambassador

“The contribution to organizations like WWF and SOS makes a big difference. Each lottery means something to both people and the environment, and therefore you can also win with good conscience. I am incredibly proud to be part of this unique lottery. "

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Tom Stiansen

Host and former world champion in alpine skiing

“The concept is just really good. Worldwide, the Postcode Lottery has accomplished an incredible amount for many organizations. To be part of this now in Norway, is very nice. ”