Svenska Postkodlotteriet

Svenska Postkodlotteriet (Swedish Postcode Lottery) combines a strong business concept with a social ambition. Responsibility for these two facets is shared between Novamedia Sverige AB and The Swedish Postcode Association. Our mission is to prove that there is no contradiction between business profitability and long term social sustainability. They both represent important preconditions for success.

The Swedish Gaming Board

The Swedish Gambling Authority is the authority that ensure the legality, safety and reliability of the Swedish gaming and gambling market.

They aim to provide consumers with the tools needed for fair gaming by maintaining a transparent and balanced gaming market in addition to reducing the potentially harmful social effects which gambling may entail.


Svenska Postkodlotteriet

Klarabergsviadukten 63
111 64 Stockholm
Tel 0046 - 8 - 509 270 00


Postcode Lottery format

Svenska Postkodlotteriet is based on the same format as the other Postcode Lotteries, where the postcode is the basis of the lottery number.




Svenska Postkodlotteriet operates on the Swedish regulated gambling market. The business is run on a commercial basis by Novamedia Sverige AB, which holds the commercial risk and provides the capital required for operating the Lottery.

Novamedia Sverige AB operates Svenska Postkodlotteriet on the basis of a contract concluded with the Swedish Postcode Association. All beneficiaries of the Lottery are members of the Association.

The Board of the Association is composed of leading representatives from society and consists of six members. Based on recommendations from the Lottery’s Charity Department, the Board decides on the addition of new beneficiaries as well as how the proceeds are to be distributed between the beneficiaries.

A lottery ticket costs 170 Swedish kronor per month, which is approximately 17 euros.



Svenska Postkodlotteriet ambassadors


Television shows

The results of the draws are announced during the popular television game shows PostkodMiljonären (The Postcode Millionaire) and En ska bort (Odd one out) on TV4, the largest commercial TV channel in Sweden. The Postcode Millionaire has nearly one Million viewers every week.

Television shows

Svenska Postkodlotteriet in figures for 2020

Svenska Postkodlotteriet started in 2005 and has since become popular with the Swedes. The lottery raised over 102 million euros for charities in 2020.

Svenska Postkodlotteriet started in 2005, following three years of preparation, and has evolved from the up-coming competitor to its current position of leading private lottery of Sweden with nearly one million customers buying 1.6 million tickets. Since the start in 2005 the Lottery has generated more than 1.24 billion euros for charities and other good causes.


Players:  1 million
Tickets: 1,6 million
Charities: 58
Revenue: € 354.2 million
To charities 2020: € 102.3 million
Total to charities to date: € 1.24 billion

Allocations 2020 - Svenska Postkodlotteriet (PDF)