Svenska Postkodlotteriet combines a strong business concept with a social ambition. Responsibility for these two facets is shared between Novamedia Sverige AB and The Swedish Postcode Association. Our mission is to prove that there is no contradiction between business profitability and long term social sustainability. They both represent important preconditions for success.
The Swedish Gaming Board
The Swedish Gambling Authority is the authority that ensure the legality, safety and reliability of the Swedish gaming and gambling market.
They aim to provide consumers with the tools needed for fair gaming by maintaining a transparent and balanced gaming market in addition to reducing the potentially harmful social effects which gambling may entail.
Postcode Lottery format
The Swedish Lottery is based on the same format as the other Postcode Lotteries, where the postcode is the basis of the lottery number.
Svenska Postkodlotteriet operates on the Swedish regulated gambling market. The business is run on a commercial basis by Novamedia Sverige AB, which holds the commercial risk and provides the capital required for operating the Lottery.
Novamedia Sverige AB operates the Swedish Postcode Lottery on the basis of a contract concluded with the Swedish Postcode Association. All beneficiaries of the Lottery are members of the Association.
The Board of the Association is composed of leading representatives from society and consists of six members. Based on recommendations from the Lottery’s Charity Department, the Board decides on the addition of new beneficiaries as well as how the proceeds are to be distributed between the beneficiaries.
A lottery ticket costs 170 Swedish kronor per month, which is approximately 17 euros.
Swedish Postcode Lottery ambassadors
The results of the draws are announced during the popular television game shows 'PostkodMiljonären' (The Postcode Millionaire) and 'En ska bort' (Odd one out) on TV4, the largest commercial TV channel in Sweden. The Postcode Millionaire has nearly one Million viewers every week.
Svenska Postkodlotteriet in figures for 2020
Svenska Postkodlotteriet started in 2005 and has since become popular with the Swedes. The Swedish Postcode Lottery raised over 102 million euros for charities in 2020.
The Swedish Postcode Lottery started in 2005, following three years of preparation, and has evolved from the up-coming competitor to its current position of leading private lottery of Sweden with nearly one million customers buying 1.6 million tickets. Since the start in 2005 the Lottery has generated more than 1.24 billion euros for charities and other good causes.
|Revenue:||€ 354.2 million|
|To charities 2020:||€ 102.3 million|
|Total to charities to date:||€ 1.24 billion|