Organisation & governance

It is Novamedia’s ambition to be – with the lotteries – a loyal financer that provides long-term support for charities. Moreover, we would like to generate more income every year so that we can support even more social initiatives with our Postcode Lotteries.

 


Executive board

Our executive board is responsible for the daily management of Novamedia and its affiliated companies.
Sigrid van Aken
Sigrid van Aken - CEO
Imme Rog
Imme Rog - CMO
Michiel Verboven
Michiel Verboven - CCO


 

Organisational charts

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Novamedia and her licensees

Each country has specific conditions for setting up lotteries and licensing. This overview shows the license holder per country. 

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Consolidation Novamedia holding

This chart provides an overview of the different conditions we operate under per country. It provides insights into money flows and explains the funding conditions for the charities and Novamedia.

download chart

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Novamedia and her licensees

Each country has specific conditions for setting up lotteries and licensing. This overview shows the license holder per country. 

download chart

×
Consolidation Novamedia holding

This chart provides an overview of the different conditions we operate under per country. It provides insights into money flows and explains the funding conditions for the charities and Novamedia.

download chart

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Members of the boards

This chart shows our members of the boards. Read more: The Board.

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Novamedia structure

This chart shows the ownership structure of the Novamedia Foundation and Holding.

 

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Governance

This chart shows the governance of Novamedia as of 4 December 2017. Click here to read more about governance of Novamedia.
 

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Why setting up new lotteries isn't easy

Novamedia is always in dialogue with local charities, authorities and other interested parties in various countries with the aim of setting up a Postcode Lottery to raise funds for charities.

This isn’t easy: countries protect their national lottery because of the high earnings they generate for the public treasury. Most countries issue a limited number of permits, and stringent and restrictive requirements are set for new lotteries.

In twenty EU countries, there is only a single national lottery; only in the Netherlands, Ireland, the United Kingdom, Denmark, Germany, Sweden, Norway and Spain do other charity lotteries exist aside from the national lottery, where the permit has been issued to non-profit organisations or charitable organisations.
 

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Novamedia finances the investments needed to market the lotteries in countries with a permit. Experiences with Sweden and Great Britain have shown that investments of tens of millions of euros are needed to set up a successful Postcode Lottery (the total investments were €28 million in Sweden and €61 million in Great Britain).

Novamedia asks a license fee for the use of these brands and formats by third parties. This fee is used to recoup the high investment required to set up a lottery.

In 2018 a license for a Postcode Lottery was granted in Norway. At least 50 per cent of the proceeds go to SOS Children’s Villages and the WWF, after deducting prizes. The license is granted for 9 years with a limit of 125,000 subscriptions.

In Germany at the end of 2015, permit was granted to the non-profit organisation Postcode Lotterie, which was established by Novamedia. The German lottery can only raise funds in accordance with strict conditions. A minimum of 30% of the funds raised are earmarked for local charities, and there is a high lottery tax level.

In Germany, Novamedia had already secured a permit in 2000 together with German charities. At the time the Postcode Lottery was launched, a new law made it impossible to actually get off the ground. The entire investment of 5 million guilders was lost.

 

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Postcode Lottery format

Would you like to know more about setting up a Postcode Lottery and the Postcode Lottery Format? Please contact Judith Lingeman, Director of International Affairs.